When you're just starting out in Emergency Management, finding your niche can feel overwhelming. I remember being in the Homeland Security Emergency Management program at Pierce College, trying to figure out exactly where I fit in. At the time, I was interested in becoming a Public Information Officer—but I wasn’t entirely confident in that path.
One day, I had a conversation with a state emergency manager that changed everything. She emphasized the importance of finding a niche—something that aligns with your strengths and interests. One idea she mentioned was writing about emergency preparedness. Since I was already doing work study for the college newspaper, I thought it would be a great opportunity to write an article about disaster readiness and what to include in a Go-Kit.
Unfortunately, COVID-19 hit shortly after, and the campus shut down. That article never got published. But the idea of helping others prepare stayed with me—and so did the question:
What about the other aspiring emergency managers like me, trying to find their way during such uncertain times?
That’s when I decided to create a LinkedIn group for students and early-career professionals navigating their path in Emergency Management. A space to share our challenges, celebrate small wins, and support each other—especially as everything shifted online. I called it Aspiring Emergency Managers Online (AEMO).
To my surprise, the group grew quickly. Both aspiring and seasoned emergency managers joined, offering advice, encouragement, and resources. I realized then that this could be more than just a group. People needed connection and community—so I started organizing virtual networking events, partnering with EM professionals and organizations to facilitate conversations, share insights, and support people entering the field.
Eventually, I took a leap and applied to speak at the Regional Healthcare Leadership Coalition Symposium in Galveston, Texas. My topic was “Taking and Giving Chances: The AEMO Story.” I still remember the packed breakout room, with people even standing outside the door. I was nervous, but I did it and it was worth it.
Today, AEMO is a registered 501(c)(3) nonprofit, and we’re celebrating our 5-year anniversary.
So what’s my message to you?
Whether you’re new to Emergency Management or have been in the field for a while, don’t be afraid to find and follow your niche. Emergency Management touches nearly every industry—from healthcare to education to hospitality. If you love to write, start a blog or publish articles on LinkedIn or Substack. Passionate about storytelling? Launch a podcast focused on your favorite aspect of EM. Reach out to small churches or local businesses and offer to help them create emergency plans. I’ve even heard of emergency managers working with wineries to prepare for wildfires.
There are limitless possibilities in this field. Don’t limit yourself.
